For generations, the definition of a "successful" fishing trip was simple: a full hatch. The photos from the 1970s and 80s tell the story -- piles of Red Steenbras on the beach, drying racks loaded with Shad, and bakkies sagging under the weight of a tuna haul.
But the ocean is not infinite. The rivers are not indestructible. In the last two decades, we have witnessed a fundamental shift in the psyche of the South African angler. We have moved from being purely extractors of resources to becoming the primary custodians of them.
At Salty Dog Apparel, we believe that if you use the resource, you have a moral obligation to protect it. It is no longer enough to just "follow the quota." The pressures of pollution, habitat loss, and illegal commercial extraction require a proactive defense.
This is not a story about doom and gloom. This is a story about action. Across South Africa, from the cold currents of the Cape to the warm deltas of KZN, anglers and scientists are working together to ensure that our children don't inherit empty water. These are the local projects protecting our rivers, oceans, and wildlife.